Role: Art direction, illustration, motion graphics and animation development
Client: National Cancer Institute
HQ: Rockville, Maryland
Industry: Research
Requirements: The “What is Cancer” video series was created to offer a base level understanding of the mechanics and causes of cancer to a wide audience. The chosen medium was motion graphics/animation to make the content more approachable for the audience and offer elementary education on the subject of cancer. New releases of this video campaign were released over the course of 18 months with seven total videos being released through NCI’s social media platforms.
Video 1: Defining Cancer
Video 2: Inside a Tumor
Video 3: Causes of Cancer