Recently I was given the opportunity to work on a website project for Hermosa by Christina, an up and coming women’s loungewear line of clothing. Kris Hickox at Pool Creative was, once again, gracious enough to refer me to one of her clients. She’s an amazing designer and I always enjoy the chance to work with Kris on a project. For this particular web project, she designed the overall look and aesthetic for this site re-design and I converted it to a functioning website. Her goal in the design was to create a boutique-like feel for the website while utilizing a lot of social networking and search engine optimization best practices.

I have worked in the fashion industry before with a breif stint at Tehama and Izod G. I was more than happy to jump at the opportunity again. Hermosa by Christina is a woman’s fashion brand fast gaining ground in the world of loungewear. Not long after launching the brand last year they were picked up by Nordstrom. With the release of their Spring 2012 line they have continued to gain traction with Nordstrom and are now in more of their stores as well as being featured in a number of smaller boutique stores across the country.

The Hermosa by Christina website launch paralleled the release of their Spring line and the site has been well accepted. The design came off really well. It’s clean, the colors are calming and the garments are the focus. Good job Kris! From a back end viewpoint the initial phase of the site has been successful. Traffic to the site is up and with the launch of the e-commerce functionality last week, the hope is that the site helps generate revenue in addition to their in house presence with Nordstrom and other smaller shops.